Cross channel marketing puts a business in touch with potential customers wherever they happen to be. Also referred to as multi-channel marketing, the campaigns are useful in reigning in top echelon customers. Cross channel customers spend more than single-channel customers. Using single-channel marketing lets valuable customers slip through the cracks. Customers take only a few […]
Marketing Ideas
Multi Channel Marketing – All You Need to Know
Multi channel marketing, also called cross channel marketing, focuses on the needs and habits of a targeted consumer base. Some people hunt for reviews on their smartphone while others research service companies from a desk at home. A company who uses this type of marketing uses these methods and more to cast the widest net […]
Buzz Marketing – Explaining the Positive and Negative Buzz
Buzz marketing is related to word-of-mouth marketing, influencer marketing, and viral marketing, but is a field of its own. An example of this type of marketing is when a company hosts an event where consumers can try their product. The company encourages attendees to share their experiences online or with friends and family. What makes […]
What are Marketing Channels and How They Can Help You Win
Marketing channels will have a significant impact on your ROI. According to a joint study conducted by Oracle Marketing Cloud and eConsultancy, choosing marketing channels wisely will bring priorities and goals to light, giving the company’r respective teams the information they need to get products and services to consumers. What follows is a comprehensive look […]
How to Market Yourself When You Are Your Own Brand
Ongoing cut throat competition among plum jobs has made it increasingly important to learn how to market yourself. Over a billion names are searched online daily, and more and more graduates are getting into the dwindling job market. Regardless of a person’s profession, there are millions of people competing for the same opportunities, and the […]