The role of public relations in business is critical and cannot be exaggerated enough. That is why companies allocate significant budgets in this department. Any organization, regardless of how long it has been in the business cannot function effectively without visibility for its brand. This is regardless of how good a product or service is. […]
Marketing Ideas
Ethnographic Research – Its Advantages within Your Company
Ethnographic research helps the companies understand the consumers based on their lifestyle; attitudes and cultural trends. Also, they include the manner in which social context influences the selection of products and their usage. This tool helps organizations acquire knowledge regarding the user’s experience so that they can improve the customer’s experience. This article will focus […]
5 Reasons Why Your Company Needs to Focus on Customer Experience
Customer experience (CX) is one of the key elements that drive competition in different markets. CEOs and managers now realize the importance of providing customers with a satisfactory journey when buying services or products. An agreeable experience is one of the metrics that most people use when picking between businesses. It also influences how much […]
The Importance of Internal Marketing and How to Use It
If you work in marketing and communications in your company, you know how important it is to get your client’s messaging right. When you’re representing a brand, you are controlling how the world understands and views companies all around the world. Everything from the branding to the promotional materials to the communication channels is important […]
Guerrilla Marketing and Ideas for Companies that Break the Norm
Guerrilla marketing takes you by surprise. It happens in a way and in a place where you least expect it, and it makes a lasting impression. Companies and consumers alike love guerrilla marketing because it’s “in your face,” direct and memorable. Companies love that they only have to spend creative capital in huge doses while […]