A lead generation marketing is an approach designed to capture a target customer’s interest towards a certain product or service. This marketing strategy utilizes both traditional and digital channels. Some of them are customer referrals, social media, exchanging business cards, email marketing, and website marketing. Its primary purposes it to attract new customers as a […]
Marketing Ideas
Pay per Click: The Free Guide to Efficient Marketing
Pay per click could easily qualify as a reputed member of the online marketing revelations club. It has even got to the point where it is visible in everyday life of any person who searches for something on Google. If the internet would be a magazine, then pay per click is its front cover. As […]
The Rise and Shine of Video Streaming in Marketing
It seems that the connection between brand and buyer becomes more and more human each year. There are years, studies and numbers behind this, of course. But the picture is the one that matters and the ones in movement are certainly welcomed. Video streaming is now in the spotlight and it seems to remain there, as […]
Marketing Technologists: Who They Are and What They Do
Imagine a professional bridge between the IT and marketing departments. At a quick look, this would mean that the technical and creative sides of making your company visible have just shook hands. And so it is, with the help of martech or marketing technologist. Today’s business world aims to be more and more attractive to the […]
Market Trends: How to Set Up Instagram for Business
Instagram is one medium that has proven very effective in reaching different types of audiences, thus its incorporation into many marketing strategies. Regardless of the business, the photo-sharing app provides a chance to gain recognition for brands. They can also interact with consumers in a manner that was not possible a few years ago. Marketers […]