Millennials, those young adults who are in their early twenties to mid-thirties, are extremely different to market to than people from other age groups. Millennials purchase a lot of things, but they don’t bother to purchase items which are not properly advertised. That’s why marketing to millennials can be a challenge for some companies, and why other companies […]
Marketing Ideas
What Is Video Marketing and 4 Tips for Doing It Right
Most businesses in America operate in competitive markets: monopolies are highly discouraged. As such, all enterprises have to strive to produce the best quality products or lowly-priced ones and also have to offer off-the-charts services to get their targeted share of the market. To escape commercial Samsara, business owners have to achieve sales Nirvana via […]
Is Email Marketing Still a Sound Technique? Three Tips to Make It So
Email marketing has grown exponentially over the years. It has proven to be quite successful for everything from baby boomers to millennials. However, with such an influx of emails arriving in potential customers’ inboxes, it is imperative to develop effective email marketing campaigns. This article is going to offer tips on how to develop effective […]
Make the Most of Google Adwords for SERP Visibility
What is Google Adwords? This incredibly powerful tool gives marketers and businesses a chance for a prime spot at the top of search engine results pages (SERP) for specific or common keywords that people regularly Google. Their “ad” looks like a search result but still effectively makes the listing look enticing to a potential customer. […]
What Does a Marketing Manager Do, Anyway?
Marketing is not a one-person job. In fact, the most successful brands out there have multiple individuals working for the department. The most important role, however, is that of marketing management. These individuals are what guide the rest of the crew and potentially determine the success of the company. What Exactly Does a Marketing Manager […]