QR codes, also known as Quick Response codes, are a matrix type barcode that was designed in Japan for the auto industry. Per Wikipedia, these codes were readable only by machines and contained an optical label that had information about the item attached to it. In a QR code, there are four encoding modes, which […]
Rebranding: Do It Right, Or Don’t Do It
Rebranding is a process that should not be done lightly or quickly. Companies like Hershey and Airbnb have rebranded themselves, and they can testify to how harsh the process was. From logo revamps to issues with their image, these companies found out the hard way that the rebranding process is more than just changing out […]
How Big Brands Price Their Products and Services
Price is a big deciding factor for whether a consumer will work with a brand or not. When a company does their pricing incorrectly, they may find sales plummet. Various factors influence a company’s revenue, but the biggest one according to QuickBooks is the pricing strategy used by that corporation. The Use of Value-Based Pricing […]
Is Facebook Dying?
Facebook has not seen a worthwhile income for some time, and now their stock is down more than 8% according to Business Insider. The company has already told investors that they must brace for a revenue growth rate slowdown, but that investors could expect aggressive opportunities next year. While the earnings report for Facebook […]
Recent Site Changes May Impact Facebook Ads
Social media has proven to be a great tool for marketers. With so many eyes on each page and each post daily, sites like Facebook are a prime target for advertisers who want to maximize the amount of reach an ad has. The site’s advertisements are a big part of its appeal in many aspects […]