No matter how angry people are at Trump’s win, his victory signified the importance of a strong brand. Trump ran a campaign that was highly impressive and his personal brand resonated with voters who wanted something different, but still familiar. Politics and Brand Loyalty are Critical Politicians become personal brands. When a campaign begins at […]
What Makes a Great Call to Action
The call to action statement, also known as the CTA, is an instruction to a reader that incites a response. The sense of urgency in the CTA is what determines how quickly a reader response. That is why marketers typically use words that encourage action, such as “call now” or “visit today,” per Wikipedia. […]
How Marketing Research Has Changed and What This Means for Your Business
Businesses often blame the marketing strategy, but the real reason their company is not attracting their target audience is the market research they did before writing that plan. Per Entrepreneur, too many companies start marketing and advertising without getting to know their audience, and worse, many do not formalize their plans before implementing them. What […]
Instagram and Facebook Finally Integrate
Many Facebook and Instagram users were not aware, but Facebook purchased Instagram back in 2012. However, both social media networks seemed to operate completely separate. Today, the future of Instagram looks like it might be more Facebook-friendly. Engadget reported that Facebook is planning to change how the two platforms interact, especially in terms of […]
How to Harness the Power of Lead Generation
Today, the biggest brands are focusing on inbound marketing rather than outbound, says Business 2 Community. Companies that want to generate leads and succeed can learn a thing or two from the bigger corporations engaging in the new form of lead generation. Consumers do not want some random lead generator spelling out their name […]