Most businesses in America operate in competitive markets: monopolies are highly discouraged. As such, all enterprises have to strive to produce the best quality products or lowly-priced ones and also have to offer off-the-charts services to get their targeted share of the market. To escape commercial Samsara, business owners have to achieve sales Nirvana via different aspects of marketing.
In this article, we shall explore video marketing by scrutinizing the concept of video marketing software, listing video marketing services and suggesting methods that firms can use to ensure their video marketing statistics always tell a success story.
What Is Video Marketing?
Video marketing is an advertising ploy used by entities to create or increase awareness to influence targeted audience to subscribe to the commercial, social or political views supported by the creators of certain messages. In video marketing, advertisers use video marketing software or other technological media to incorporate videos into messages aimed at educating people and attracting them towards particular brands, services or ideologies.
Video marketing can be extremely effective and if done right, marketers can enjoy unlimited sales benefits as even the most fickle of markets can turn into brand or ideology cronies. A while back, people used to consider video as just a means in which advertising messages were conveyed. However, upon reflection experts and non-specialists alike confess that the media and the message are one and the same.
Who Uses Video Marketing?
Anyone can use video marketing. As long as you have a message to pass across, you can employ this awareness boosting to make your case across various electronic platforms. You can use television broadcasting, billboards, music sold on disks, YouTube and social media platforms like Facebook, Instagram, and Twitter.
Small businesses do not have to make big budgetary allocations for shooting of video adverts and neither do they have to use complex video marketing software or equipment. Additionally, they do not have to contract video marketing services from advertising companies which provide modeling services, expert directing and production services, scripting and analyzing video marketing statistics. Such may be extra steps taken by bigger cooperate entities who televise their adverts.
Ways in Which Video Marketing Can Help Your Business
Video marketing can boost your business in several ways. First, videos catch the attention of targeted audience better than audio files or texts. They enhance a viewer’s awareness better than other modes of advertising since they make it easier to comprehend and retain information. Therefore, through video marketing, people retain the intended information and end up relaying it consciously through commenting on aspects of the video or subconsciously by making references to catch phrases from the videos. The resulting effect impacts sales directly, indirectly or both.
If a person buys products just because they watched a video, they ultimately transmit the information to other people by recommending that they also buy. If not, they still find a way to share the information subconsciously and unintentionally influence other people into buying.
Video marketing also builds trust of brands in people. Videos reassure people that your brand is still in the game and has not conceded defeat from competitors. By video marketing, you echo the qualities of your brand and make them seem enduring to your already existing clientele. Such viewers become convinced that your brand is better than any other and even go ahead to make referrals to their friends and family. Furthermore, Google has a high preference for videos and ranks websites with videos 53 times higher than those without.
Four Tips for Doing Effective Video Marketing
1. Tell a Story
Your product, service or ideology closes a certain gap in the lives of your audience. By plainly stating what the gap is and how it is closed, you are likely to lose the audience at the very beginning. Instead, tell a story in your video marketing that depicts the actualization of the contribution by your product, service or ideology to the audience. By so doing, you legitimize the need for the audience to buy whatever you are selling.
2. Include Calls to Action
By all means, call your audience to action. You want your targeted market to share your message so trick them into doing it by prompting them to ask their friends how they felt when they used your product or service. In case the friend is unaware of such; your audience has to explain thus creating a conversation. By asking your audience to like your Facebook page or follow you on Twitter, you ensure they continue to get exposure to your promotions and offers. Any call for action prolongs the interaction your video marketing has with your audience and probably increases your audience too.
3. Address Your Audience Directly
Use first person to refer to yourself and second person when referring o your audience. Make the video seem like a conversation where you address the audience directly and even engage it with rhetoric. You could ask questions or describe a situation while enacting it.
4. Anchor Your Videos with SEO Content
By including certain keywords in your video meter descriptions, you increase the odds of your website or YouTube marketing videos ranking highly on Google. When your website ranks higher on google, you are likely to experience more marketing success as you generate higher traffic.
Video marketing has helped many brands reach the highest heights of their operations. This ingenious marketing strategy continues to show promise, and those who master it will no doubt always have an edge over their competitors. Follow us on Facebook to learn more about marketing and how it affects business.