Millennials, those young adults who are in their early twenties to mid-thirties, are extremely different to market to than people from other age groups. Millennials purchase a lot of things, but they don’t bother to purchase items which are not properly advertised. That’s why marketing to millennials can be a challenge for some companies, and why other companies hit the jackpot by focusing on millennial marketing. Today, we’re going to explore how marketing to millennials is different from marketing to any other group.
Marketing to Millennials: What Makes It So Special?
1. They Are Diverse
Even though people tend to place all sorts of labels on millennials (much more than on any other age group), the truth is that millennials are one of the most diverse groups in society. In order to market to them, you have to first understand that. Then, you have to delve into the generation and try to learn more about it. Millennials can include middle class business professionals as much as they can include single mothers. Thus, it’s a challenge to find a marketing strategy that appeals to all of them.
2. They Rely on Technology
No generation before has been as technology-savvy or reliant on technology as millennials are. Most millennials grew up surrounded by technology, which would make it almost impossible for them to quit it completely now. This can be both good and bad news for companies that want to market to millennials. It’s good news because they can reach millennials online, with creative campaign ads and enticing visuals, or through the use of social media. However, it can also be bad news if we take into account the fact that millennials are accustomed to instant gratification. They want to be able to get what they want, when they want it. Which means that companies will have to put in some extra effort to cater to their needs.
3. They Don’t Respond to Hard Sells
If you think you’re going to convince millennials to buy something from you by constantly insisting on how great your product is and how they should buy it immediately, then allow us to suggest differently. Millennials don’t appreciate this type of hard sell, so they don’t respond to it. Instead of trying to convince millennials that they should buy something, you have to allow them to make their own decisions. That’s the only way they’ll feel good about a purchase.
4. They Don’t Offer Loyalty Easily
If people from other generations tend to be loyal to certain brands, mostly because it’s the comfortable thing to do, millennials need more time to become loyal. Once a millennial becomes your customer, you shouldn’t expect him or her to only buy from you from that moment on. In order for this to happen, you have to be constantly active and come up with reasons why you’re the best option. However, the good news is that once you’ve managed to win a millennial’s loyalty, he or she will most likely be one of the most loyal customers you could expect.
For more information on why millennials are so different from other generations, take a look at the video below.