Marketing is not a one-person job. In fact, the most successful brands out there have multiple individuals working for the department. The most important role, however, is that of marketing management. These individuals are what guide the rest of the crew and potentially determine the success of the company. What Exactly Does a Marketing Manager […]
Business
Online Marketing Trends – 2017
Marketing trends come and go each year, and for 2017, Internet marketing will see significant changes. For starters, Content Marketing Institute has released their predictions for 2017, but also focused in on the big errors for online marketing in 2016 that must be corrected in the New Year. 2016 Saw an Increase in Real Content […]
How Marketing Research Has Changed and What This Means for Your Business
Businesses often blame the marketing strategy, but the real reason their company is not attracting their target audience is the market research they did before writing that plan. Per Entrepreneur, too many companies start marketing and advertising without getting to know their audience, and worse, many do not formalize their plans before implementing them. What […]
Rebranding: Do It Right, Or Don’t Do It
Rebranding is a process that should not be done lightly or quickly. Companies like Hershey and Airbnb have rebranded themselves, and they can testify to how harsh the process was. From logo revamps to issues with their image, these companies found out the hard way that the rebranding process is more than just changing out […]
How Big Brands Price Their Products and Services
Price is a big deciding factor for whether a consumer will work with a brand or not. When a company does their pricing incorrectly, they may find sales plummet. Various factors influence a company’s revenue, but the biggest one according to QuickBooks is the pricing strategy used by that corporation. The Use of Value-Based Pricing […]