When saving for future goals, you want your money to work for you, but savings accounts and bank CDs can yield returns of less than 1%. You’ve thought about investing in the stock market, but fears of a crash and losing everything keep you from pulling the trigger. To get the most from your hard-earned […]
Business
What Is Business Communication and 10 Tips to Ensure Yours Is Efficient
Effective communication can mean the difference between success and failure in any business enterprise. Communicating effectively involves adhering to time honored traditions and practices that business owners and managers can easily learn. The best practices in business communication remain as relevant today as they were in the past. These practices are effective in any form […]
Reputation Management 101: What It Is and How to Decide If You Need It
Every business owner knows that their reputation both on and offline directs their potential customers to either reject or accept their products and services. In the increasingly online world that we live in, reputation management is becoming necessary to ensure that negative messages are reduced and positive messages are enhanced. Reputation management then is often […]
What Is a Target Audience and How to Accurately Define Yours: 4 Tips
What is one thing every business has in common, no matter how different their products and services are? Every business needs a well-defined target audience to reach its maximum potential. To run a successful business, it’s essential to know who you’re selling to and why they need your product or service. Audience targeting helps you […]
Why Is Customer Relationship Management So Important?
A company cannot be successful without implementing the right strategies and practices to analyze how their business interacts with their customers, how customers purchase through the enterprise, and where relationships can be improved. This is where CRM plays a helpful role. What Does CRM Stand For? CRM stands for Customer Relationship Management. What is CRM? […]