Native advertising is a new and popular form of advertising on the internet. Most global brands, including Starbucks, Netflix, and MasterCard, are currently using it to some extent. Some of these ads are prohibitively expensive, with a series of five sponsored Buzzfeed posts reportedly costing $100,000 back in 2013. Other opportunities, such as sponsored Facebook […]
Marketing Ideas
What Is a Social Network Analysis and How Can It Help Your Business?
As businesses look to find ways to maintain their competitive edge, they are being forced to look for ways to become more precise in their performance all the way around. In your business, you will have to develop products or services that are highly responsive to the specific needs of those in your target audience […]
What Is Google Remarketing and Why It Can Help Your Business Grow
Remarketing is a strategy that allows a website owner to connect with visitors to his or her site who have not actually made a purchase or may have inquired as to other services or information on the site. The approach is designed for use with online businesses and service providers and gives a website owner […]
Marketing Plan Template Examples: Killer Approaches to Get Inspiration from
Most businesses that are successful have a business plan, which can include marketing plan templates. These documents provide company members with the necessary guidelines for carrying out a company’s marketing goals. Creating one can take quite a bit of time, but the end results are usually worth it. Having a plan helps everyone on a […]
What Is Split Testing and How to Run Your Own, for Improving Your CTAs
If your business uses any kind of digital content, you know how crucial it is for your Calls to Action (CTAs) to do their job. Whether you’re looking to promote a webinar, drive traffic to your blog, or sell products, getting people to “click here” feels like a never ending battle of content optimization. But […]