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Russell Heisler

What Is Split Testing and How to Run Your Own, for Improving Your CTAs

Russell Heisler · January 4, 2017 · Leave a Comment

split testing

If your business uses any kind of digital content, you know how crucial it is for your Calls to Action (CTAs) to do their job. Whether you’re looking to promote a webinar, drive traffic to your blog, or sell products, getting people to “click here” feels like a never ending battle of content optimization. But […]

Reputation Management 101: What It Is and How to Decide If You Need It

Russell Heisler · January 3, 2017 · Leave a Comment

reputation management

Every business owner knows that their reputation both on and offline directs their potential customers to either reject or accept their products and services. In the increasingly online world that we live in, reputation management is becoming necessary to ensure that negative messages are reduced and positive messages are enhanced. Reputation management then is often […]

Your Complete Guide to Twitter Analytics: How to Use It for Perfectly Targeted Ads

Russell Heisler · December 30, 2016 · Leave a Comment

twitter analytics vector art

Twitter Analytics is something that many people neglect to try for their business. Twitter Analytics can help you target ads properly without losing customers. When you hear how people are feeling, you will profit from their prejudices. Twitter Analytics is your lifeblood if your business heavily depends on the whims of the market. Businesses like chocolate, […]

What Is Video Marketing and 4 Tips for Doing It Right

Russell Heisler · December 29, 2016 · Leave a Comment

video marketing representation

Most businesses in America operate in competitive markets: monopolies are highly discouraged. As such, all enterprises have to strive to produce the best quality products or lowly-priced ones and also have to offer off-the-charts services to get their targeted share of the market. To escape commercial Samsara, business owners have to achieve sales Nirvana via […]

Is Email Marketing Still a Sound Technique? Three Tips to Make It So

Russell Heisler · December 28, 2016 · Leave a Comment

tablet and letters graphical drawing

Email marketing has grown exponentially over the years. It has proven to be quite successful for everything from baby boomers to millennials. However, with such an influx of emails arriving in potential customers’ inboxes, it is imperative to develop effective email marketing campaigns. This article is going to offer tips on how to develop effective […]

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