What is Twitter Analytics?
Who Uses Twitter Analytics?
The people who most frequently use Twitter Analytics are paying advertising companies. Politicians can particularly benefit from the service, because it shows them what the biases of their followers are. Donald Trump may have heavily benefited from using his Twitter account to analyze his market, without the help of the so-called “experts” in mainstream media. The liberals were surprised at his Presidential election, but Trump probably owes a lot of his victory to careful usage of Twitter Analytics.
Ways in Which Twitter Analytics Can Help Your Business
Twitter Analytics can help your business by removing uncertainty about your customers and followers. Many in business struggle from a “build it, and they will come” mindset. This is why they lose whenever a new competitor jumps on the scene. Innovation requires knowing what your people actually want, not what you want them to want. Twitter Analytics takes the guess work out of your sales.
3 Tips for Twitter Analytics
1. Do Not Copy Your Competitors
If you copy your competitors in using Twitter Analytics, you will fail to find a market. Instead, examine what your competitors are doing, then try to take a different approach. This will most likely differentiate you from all the rest and grow your business.
2. Do Painful Things for Your Company
Twitter Analytics just gives you the data. It is up to you to decide how to use it. A lot of people look at data in a practical and skeptical way. They are hesitant to take risks to increase revenue. You have to suffer as a company if you want to succeed. No one ever succeeded by refusing to fail. Learn from mistakes in your history. Free Twitter analytics can give you the tools to succeed. Expect some pain in the process.
3. Do Not Expect Twitter to Do Everything for You
In our day and age of lawsuits, it is so easy to blame others for something we should have done ourselves. Twitter analytics tools will just give you information. You must decide how to act on it. Some people meaninglessly gather data, and never act on it. Make sure that you have a clear goal in mind as you begin your company. People who can differentiate their message capture the market.
It is up to you if Twitter Analytics will work. Making yourself unique from your market will put you in the position of leadership that most people only dream of. There is a common human tendency to copy success, rather than become successful. Imitation is a pervasive disease that leaves everyone grabbing for the shrinking pie. The key is to use Twitter Analytics to bake your own pie. Separate yourself from the herd to avoid falling over the cliff.
We would love to hear additional questions or comments that you might have about this subject. Some experienced marketers might have differing views from ours, and we want you to feel free to post them. It is true that marketing is not easy. Having good products and making the masses hungry for them is the challenge.