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Russell Heisler

Conversion Rate Optimization 101: 7 Tips for Boosting Your Conversions

Russell Heisler · December 24, 2016 · Leave a Comment

website traffic

Conversion rate optimization is an essential element of digital marketing. Improving your conversion rate can allow you turn failing campaigns into winning ones, give you an edge over the competition and can generate higher profit margins for your business. To many small business owners, the process of improving conversions can feel challenging. There are so […]

What Is a Target Audience and How to Accurately Define Yours: 4 Tips

Russell Heisler · December 23, 2016 · Leave a Comment

target audience

What is one thing every business has in common, no matter how different their products and services are? Every business needs a well-defined target audience to reach its maximum potential. To run a successful business, it’s essential to know who you’re selling to and why they need your product or service. Audience targeting helps you […]

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