Pricing is a crucial and highly demanded component of the marketing mix. Strategically, pricing is of vital importance because it is related to product positioning and helps set your product and business apart from others. Pricing also affects other strategic decisions like product features, distribution, and promotion. A business should implement a well-planned pricing strategy […]
Marketing Automation Software: How It Works, Pros and Cons
A thorough marketing strategy is vital to your business growth. And actions like social media posting, regular emails, and content marketing are essential to that strategy. Unfortunately, it also takes a considerable amount of time to post regularly and keep track of it all. It’s easy enough to manage it all when you just start […]
What Is Split Testing and How to Run Your Own, for Improving Your CTAs
If your business uses any kind of digital content, you know how crucial it is for your Calls to Action (CTAs) to do their job. Whether you’re looking to promote a webinar, drive traffic to your blog, or sell products, getting people to “click here” feels like a never ending battle of content optimization. But […]
Reputation Management 101: What It Is and How to Decide If You Need It
Every business owner knows that their reputation both on and offline directs their potential customers to either reject or accept their products and services. In the increasingly online world that we live in, reputation management is becoming necessary to ensure that negative messages are reduced and positive messages are enhanced. Reputation management then is often […]
Your Complete Guide to Twitter Analytics: How to Use It for Perfectly Targeted Ads
Twitter Analytics is something that many people neglect to try for their business. Twitter Analytics can help you target ads properly without losing customers. When you hear how people are feeling, you will profit from their prejudices. Twitter Analytics is your lifeblood if your business heavily depends on the whims of the market. Businesses like chocolate, […]