Most businesses that are successful have a business plan, which can include marketing plan templates. These documents provide company members with the necessary guidelines for carrying out a company’s marketing goals. Creating one can take quite a bit of time, but the end results are usually worth it. Having a plan helps everyone on a […]
Stock Market for Dummies: How it Works and How to Make Money
When saving for future goals, you want your money to work for you, but savings accounts and bank CDs can yield returns of less than 1%. You’ve thought about investing in the stock market, but fears of a crash and losing everything keep you from pulling the trigger. To get the most from your hard-earned […]
What Is Business Communication and 10 Tips to Ensure Yours Is Efficient
Effective communication can mean the difference between success and failure in any business enterprise. Communicating effectively involves adhering to time honored traditions and practices that business owners and managers can easily learn. The best practices in business communication remain as relevant today as they were in the past. These practices are effective in any form […]
What Makes a Good Business Plan and 4 Business Plan Template Examples
While every business is unique, one aspect that links many of the most successful companies is the use of a good business plan. Like a good GPS app or instructions to flat-pack furniture, a business plan can help get to a goal with as little frustration as possible. Just like furniture instructions or travel directions, […]
What Is a Landing Page and How to Continually Improve Yours (and Why)
What is a landing page and why does it matter? A successful landing page is one that’s designed and developed with a clear purpose in mind. It’s not the same thing as a homepage, which typically serves as an introduction to your business. It matters because a landing page is the place where conversions occur. […]