Today there exists a market for virtually every product or service imaginable. With the rise of the internet, consumers are experiencing ever more demands for their attention, while simultaneously they are more well-informed than ever about what they want. Lead generation software can be a potent digital tool that allows a business to automate marketing tasks and boost revenues while staying competitive in […]
Understanding Consumer Behavior: 3 Insights You Need for Building Predictions
Many businesses are trying to make it big. Very few do. This is because they do not understand consumer behavior. The customer dictates how large you will grow. If a business stubbornly refuses to learn what customers need, they will respond in turn, limiting growth. It is essential that the business know what the customer […]
What Is the Sales Tax by State?
Sales tax by state amounts differ by each state. There are a couple of states that do not charge any sales taxes. Some states only charge sales tax on non-consumable items, while some states charge sales taxes on all purchases. There are also some states that charge a higher sales tax rate for purchases made […]
What Is Revenue Recognition and How to Master It: 2 Tips
According to GAAP, accountants deal with revenue recognition in two ways. The first one is Cash Basis Accounting, and the second one is Accrual Basis Accounting. Accrual Basis: revenue recognition is posting income when the company earns it. Cash Basis: revenue recognition is recording income when the business receives cash. How to Master Revenue Recognition […]
Top 6 B2B Marketing Tips You Need to Know for Sure-fire Strategy
Generating business for a B2B company is fundamentally a relationships game. B2B sales and marketing often have a big job, with closed deals commanding a much higher price tag than the average B2C transaction. B2B marketing activities can take numerous forms, with traditional channels more recently being vastly augmented by digital and automated components. In […]