Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone was first published under this title in 2011. Since then it’s become something of a guide for those in sales professions. The skills learned in this book are essential for success in any kind of sales position. Sell or Be […]
Brand Equity: How to Measure and Improve Perception
Brand perception refers to the reality of how consumers view the company products and services. Whereas brand identity is the image the business is building, brand perception is the image that is currently in the mind of the client. Brand equity goes hand in hand with customer experience. How do customers react to the service […]
9 Items to Include in a Complete Press Release Format
Press releases make an important part of any business that detail event announcements, company news, and new product or service releases. However, they’re more than just to keep your the industry in the loop of the business’s releases, they’re also meant to peak the interest of journalists as well. So you will need, at some […]
How to Use Periscope for Your Business
If you run a small business, you are probably aware of typical ways that you can spread the word about your company. You can start a Facebook Page or Twitter account, run PPC ads or focus on search engine optimization. While these areas all work great, there’s one platform that you may not have considered […]
Why It’s Important to Know and Use Stories on Instagram
An Instagram feature that many business ignore is Instagram Stories. Instagram stories are pictures and videos that appear in a slideshow format. What’s surprising about adding stories on Instagram is the fact that they disappear after 24 hours. Many businesses that are involved with content marketing don’t like the idea that the content that they’ve […]