If you run a small business, you are probably aware of typical ways that you can spread the word about your company. You can start a Facebook Page or Twitter account, run PPC ads or focus on search engine optimization. While these areas all work great, there’s one platform that you may not have considered for your marketing strategy — and that’s how to use Periscope.
Periscope is a mobile application that allows you to stream live from your smartphone. It’s quickly becoming one of the most popular social media networks. It skyrocketed to over 10 million users just four months after its initial launch. Here’s 10 ideas on how to use Periscope for your business.
How To Use Periscope For Your Business in 10 Strategic Ways
1. Tap Into A New Market
Since Periscope is relatively young in the social marketing arena, it gives you the chance to interact with a new audience of users. Some large brands have become active on this platform. They have discovered how to use Periscope in some interesting ways that we will discuss below.
It is highly likely that most of your competitors are not using Periscope in their marketing strategy. That gives you a chance to tap into a user base that’s rapidly growing. As an early adopter, you can become the voice of authority in your niche by learning how to use Periscope and combining it with other marketing strategies.
2. A Behind the Scenes Sneak Peak
When you interact with your audience via a live stream, it builds trust between you and your customer base. People love to interact on a personal level so that they can get to know your brand. By offering them a personal look at your business with a behind the scenes sneak peek, it strengthens the relationship that you currently have.
By holding a live stream look into something that your audience typically does not see, it gives them the opportunity to ask questions and open up a dialogue. This gives you the opportunity to give them insights on:
- New projects;
- Current developments;
- Ask them for feedback.
3. Re-purpose For Other Channels
You may have not have thought about how to use Periscope live streams for re-purposing content. Yet, this is one tactic that you can use to attract customers or increase engagement on other marketing channels. As you know, content is king.
By holding live streams on Periscope, you are building more content that you can use for your main website or other social media sites. You could even offer live stream sessions to people if they sign up for your mailing list.
4. Conduct a Free Giveaway
Most people are excited when a company gives away something for free. A tip on how to use Periscope for creating excitement is by holding a free giveaway during a live stream. You could build up the excitement with your customers or potential customers by announcing that you will be holding a live stream in just a few hours or a couple of days.
This should increase the amount of people that show up for your production. It may even introduce individuals to your brand who are unfamiliar with the products or services that you sell.
5. Snag New Email Addresses For Your List
One of the best ways to stay in touch with your customers is by having your own email list. If you haven’t started one, you should definitely think about putting this into your marketing strategy.
A list of customer email addresses gives you control and allows you to contact them at any time.
6. Relay Industry News
People in your audience always take interest in news that relates to your industry. You can be the first to break important news by holding a live stream via Periscope. This gives you an edge over competition that may not even share company news or just informs their audience about current events by writing articles for their blog.
By streaming live and sharing industry news first, it allows you to become the authority and the first place that people will go to learn what’s happening in your space.
7. Collaborate With Influencers
Are there any influencers in your niche who are currently using Periscope to market to your audience. If you have a product or service that complements their product line, you may want to consider teaming up and see if you can join them in a live session. This connects you with an influential member of your community and shows that you are more trustworthy.
8. Launch a Product
Other companies have wondered how to use Periscope for their business and come up with the idea of launching new products through the platform.
By doing this, you can bring your customers along for the ride and create more engagement. They may be interested in the steps that it takes to launch a product and gain a stronger appreciation for the items that you sell.
9. Hold a Q & A Session
It’s highly likely that many of your current or potential customers will have questions that relate to your products or services. Holding a session on Periscope were you answer questions is another excellent way to build trust and provide solutions for your community.
When you interact in a live question and answer session, you may even form new insights into areas that you need to develop further. Your audience will speak their mind and let you know how you can provide the best service for them.
10. Live Stream an Online Event
There may be times when your customers are unable to make it to one of your physical seminars or events. By using Periscope, you can:
- Live stream an event;
- Share it with your audience for free or at a minimal cost.
This allows your business to create engagement with audience members who are interested in your brand but unable to travel.
Live interaction is rapidly becoming one of the best ways that you can quickly interact with your audience. As you can see, there are many ways that Periscope allows you to increase this engagement.
Consider using Periscope for your business so that you can reap the benefits of this live streaming platform.