Did you know that the term customer lifetime value was used among the first times in the book Database Marketing in 1988? Starting with the 1990s, the concept was used more and more by experts and businesses alike. Being such an important topic, today we are going to focus on finding out what is customer […]
What Is Charismatic Leadership and How to Implement It
Charisma is a complex concept that many people use without knowing exactly what it means. From this stems the name of a certain leadership style, the charismatic leadership one. Today we are going to focus on it, see what it refers to and what characteristics define it, analyze a couple of examples and understand how to […]
What Is Democratic Leadership and How to Implement It
As you might know already, there are plenty of types of leadership: thought leadership, situational leadership, servant, democratic, and so on. Today we are going to focus on the latter and see what it is and how can someone implement it. Democratic leadership relies on more than one person to make decisions, which might get […]
Secondary Market Examples, Functions, and Differences
Many people don’t know what’s the difference between the primary and secondary market. And if you’re in the business, this can be quite complicated. For this reason, today we are going to deal with a definition of this concept. Moreover, we will have a look at a couple of examples and functions, as well as […]
Building a Strategic Alliance Guide to Types and How to
In the recent years, we have seen more and more partnerships sealed between two or more companies. Whether it’s for an efficient use of resources, a marketing strategy or other purposes, a strategic alliance seems to be the solution for various issues. Today we are going to look at a definition of this process, see […]