You must have heard of the term myopia, but seeing it in a phrase next to the word marketing might seem unusual for some of you. Myopia means shortsightedness, so marketing myopia might mean shortsightedness when it comes to business and marketing in general. In a way, it means a misunderstanding of marketing goals, but […]
7 Exit Interview Tips to Drive Growth from Every Situation
Sometimes, it happens that some of your employees choose to leave your company. This is not a desperate situation, and you shouldn’t let yourself despair. Employees come and go, but it’s important to learn something from them. By following a few exit interview tips, you can find out what they disliked about your company and […]
How to Counter a Job Offer to Get a Better Deal
After a long search, you have finally found a job that appeals to you, but the situation isn’t that bright. At the end of the interview, the employer offers you a smaller wage than you would have expected. What should you do in this situation? You shouldn’t despair, as you can always ask for a […]
6 Current Major Ethical Issues in Business with Examples
As businesses have reached such a huge development over the last century, they have also started struggling with all kinds of issues. Starting from employee dismissal to administrative things, the most serious of them remained the ethical ones. Here is a list of current ethical issues in business, and some possible solutions. 1. Equal pay […]
How to Start a For Profit Charity in 2018 – 6 Essential Steps
You must associate the idea of charity with an organization that seeks no profit. However, an organization can still have a charitable purpose and make profit. This is called a for profit charity, and falls into the corporation category. If you are interested in this type of business, here are a few tips on how […]