Effective communication can mean the difference between success and failure in any business enterprise. Communicating effectively involves adhering to time honored traditions and practices that business owners and managers can easily learn. The best practices in business communication remain as relevant today as they were in the past. These practices are effective in any form […]
What Makes a Good Business Plan and 4 Business Plan Template Examples
While every business is unique, one aspect that links many of the most successful companies is the use of a good business plan. Like a good GPS app or instructions to flat-pack furniture, a business plan can help get to a goal with as little frustration as possible. Just like furniture instructions or travel directions, […]
What Is a Landing Page and How to Continually Improve Yours (and Why)
What is a landing page and why does it matter? A successful landing page is one that’s designed and developed with a clear purpose in mind. It’s not the same thing as a homepage, which typically serves as an introduction to your business. It matters because a landing page is the place where conversions occur. […]
What Is a Pricing Strategy and How to Develop Your Own: 6 Tips
Pricing is a crucial and highly demanded component of the marketing mix. Strategically, pricing is of vital importance because it is related to product positioning and helps set your product and business apart from others. Pricing also affects other strategic decisions like product features, distribution, and promotion. A business should implement a well-planned pricing strategy […]
Marketing Automation Software: How It Works, Pros and Cons
A thorough marketing strategy is vital to your business growth. And actions like social media posting, regular emails, and content marketing are essential to that strategy. Unfortunately, it also takes a considerable amount of time to post regularly and keep track of it all. It’s easy enough to manage it all when you just start […]