You probably have come across the term balanced scorecard. So, what is a balanced score card? Before getting to that, you need to understand the origin. Traditionally, companies would judge the firm’s performance through financial accounting measures such as earning-per-share and return of investment. They concentrated on how much money the company made and did […]
Product Positioning Strategy: Finding the Way to Your Clients
Companies that have been around before the Internet age have likely adapted to many traditional marketing strategies that also work well in the digital marketing space as well. Marketing tactics such as building a product positioning strategy are one of those areas that easily transitioned into the digital marketing environment. But in order to have […]
Top 7 Social Media Apps That Help Your Business Thrive
Owning a business these days translates into more technology and a less solid line between your products and the customers’ everyday life. There are dozens of statistics regarding how much time people spend on social media apps daily and marketers are aware of this. The fuss is now online and on smartphones, and everyone seems […]
Spotify for Business: Why You Should Soundtrack Your Brand
Spotify for Business is quickly becoming a new business term crucial for savvy entrepreneurs, businesses, professionals and more. Music is a language spoken universally and understood across all ages and generations. Any business that uses music as a marketing tool must ask this question: How does the average business owner or entrepreneur put its finger […]
Decision Making Skills: The Secret Tool of Your Staff
An organization that centralizes decision making to a tight select group of senior individuals is missing a significant opportunity to utilize the leadership and intellectual resources of its employees. Failing to empower your staff to make decisions increases turnover, limits creativity, and innovation lowers productivity and stifles leadership development. Stewardship is one of the qualities […]