Many Facebook and Instagram users were not aware, but Facebook purchased Instagram back in 2012. However, both social media networks seemed to operate completely separate. Today, the future of Instagram looks like it might be more Facebook-friendly. Engadget reported that Facebook is planning to change how the two platforms interact, especially in terms of […]
How to Harness the Power of Lead Generation
Today, the biggest brands are focusing on inbound marketing rather than outbound, says Business 2 Community. Companies that want to generate leads and succeed can learn a thing or two from the bigger corporations engaging in the new form of lead generation. Consumers do not want some random lead generator spelling out their name […]
How Do QR Codes Work, Anyway?
QR codes, also known as Quick Response codes, are a matrix type barcode that was designed in Japan for the auto industry. Per Wikipedia, these codes were readable only by machines and contained an optical label that had information about the item attached to it. In a QR code, there are four encoding modes, which […]
Rebranding: Do It Right, Or Don’t Do It
Rebranding is a process that should not be done lightly or quickly. Companies like Hershey and Airbnb have rebranded themselves, and they can testify to how harsh the process was. From logo revamps to issues with their image, these companies found out the hard way that the rebranding process is more than just changing out […]
How Big Brands Price Their Products and Services
Price is a big deciding factor for whether a consumer will work with a brand or not. When a company does their pricing incorrectly, they may find sales plummet. Various factors influence a company’s revenue, but the biggest one according to QuickBooks is the pricing strategy used by that corporation. The Use of Value-Based Pricing […]