Marketing is not a one-person job. In fact, the most successful brands out there have multiple individuals working for the department. The most important role, however, is that of marketing management. These individuals are what guide the rest of the crew and potentially determine the success of the company. What Exactly Does a Marketing Manager […]
Online Marketing Trends – 2017
Marketing trends come and go each year, and for 2017, Internet marketing will see significant changes. For starters, Content Marketing Institute has released their predictions for 2017, but also focused in on the big errors for online marketing in 2016 that must be corrected in the New Year. 2016 Saw an Increase in Real Content […]
Did Trump’s Branding Win Him the Presidency?
No matter how angry people are at Trump’s win, his victory signified the importance of a strong brand. Trump ran a campaign that was highly impressive and his personal brand resonated with voters who wanted something different, but still familiar. Politics and Brand Loyalty are Critical Politicians become personal brands. When a campaign begins at […]
What Makes a Great Call to Action
The call to action statement, also known as the CTA, is an instruction to a reader that incites a response. The sense of urgency in the CTA is what determines how quickly a reader response. That is why marketers typically use words that encourage action, such as “call now” or “visit today,” per Wikipedia. […]
How Marketing Research Has Changed and What This Means for Your Business
Businesses often blame the marketing strategy, but the real reason their company is not attracting their target audience is the market research they did before writing that plan. Per Entrepreneur, too many companies start marketing and advertising without getting to know their audience, and worse, many do not formalize their plans before implementing them. What […]