Multi channel marketing, also called cross channel marketing, focuses on the needs and habits of a targeted consumer base. Some people hunt for reviews on their smartphone while others research service companies from a desk at home. A company who uses this type of marketing uses these methods and more to cast the widest net […]
Explaining the Transactional Leadership Business Model and Its Main Uses
Effective leadership is an essential part of any thriving organization. In fact, a recent study found that 79 percent of engaged employees have trust and confidence in the company’s leadership. Industry experts hail the importance of employee engagement and today’s trends seem to indicate that leadership plays a huge role in the process. Leadership comes […]
Buzz Marketing – Explaining the Positive and Negative Buzz
Buzz marketing is related to word-of-mouth marketing, influencer marketing, and viral marketing, but is a field of its own. An example of this type of marketing is when a company hosts an event where consumers can try their product. The company encourages attendees to share their experiences online or with friends and family. What makes […]
Omni Channel Marketing – Definition and Ways It Could Help You
Marketing, particularly digital marketing, is changing fast. New methods of marketing develop too fast for the experts to even agree on the correct way of naming them. Regardless of how you spell it, we have not yet agreed on terms such as ecommerce or E-commerce. Omni channel marketing sometimes goes as Omnichannel, Omni channel or […]
What are Marketing Channels and How They Can Help You Win
Marketing channels will have a significant impact on your ROI. According to a joint study conducted by Oracle Marketing Cloud and eConsultancy, choosing marketing channels wisely will bring priorities and goals to light, giving the company’r respective teams the information they need to get products and services to consumers. What follows is a comprehensive look […]