In a world where knowledge is power, what you don’t know can hurt you. However, the good news is that what you need to know to remain ahead is at your disposal. Legal social listening, also known as competitive intelligence, gives you a chance to identify your target audience, learn from them and knock down […]
Growth Resources
Sell or Be Sold Review: How You Can Really Get Your Way
Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone was first published under this title in 2011. Since then it’s become something of a guide for those in sales professions. The skills learned in this book are essential for success in any kind of sales position. Sell or Be […]
Brand Equity: How to Measure and Improve Perception
Brand perception refers to the reality of how consumers view the company products and services. Whereas brand identity is the image the business is building, brand perception is the image that is currently in the mind of the client. Brand equity goes hand in hand with customer experience. How do customers react to the service […]
9 Items to Include in a Complete Press Release Format
Press releases make an important part of any business that detail event announcements, company news, and new product or service releases. However, they’re more than just to keep your the industry in the loop of the business’s releases, they’re also meant to peak the interest of journalists as well. So you will need, at some […]
What Is a Focus Group? 5 Ways to Improve Sales through People
Although surveys and questionnaires are useful in collecting statistical data, they may not be able to capture the thoughts and feelings of an individual. If you want to gather opinions, beliefs, and ideas on a topic of concern, product or service, you should consider conducting a focus group. But what is a focus group? Although […]