Growth Resources

Today there exists a market for virtually every product or service imaginable. With the rise of the internet, consumers are experiencing ever more demands for their attention, while simultaneously they are more well-informed than ever about what they want. Lead generation software can be a potent digital tool that allows a business to automate marketing tasks and boost revenues while staying competitive in […]

According to GAAP, accountants deal with revenue recognition in two ways. The first one is Cash Basis Accounting, and the second one is Accrual Basis Accounting. Accrual Basis: revenue recognition is posting income when the company earns it. Cash Basis: revenue recognition is recording income when the business receives cash. How to Master Revenue Recognition […]

While every business is unique, one aspect that links many of the most successful companies is the use of a good business plan. Like a good GPS app or instructions to flat-pack furniture, a business plan can help get to a goal with as little frustration as possible. Just like furniture instructions or travel directions, […]

What is a landing page and why does it matter? A successful landing page is one that’s designed and developed with a clear purpose in mind. It’s not the same thing as a homepage, which typically serves as an introduction to your business. It matters because a landing page is the place where conversions occur. […]

Pricing is a crucial and highly demanded component of the marketing mix. Strategically, pricing is of vital importance because it is related to product positioning and helps set your product and business apart from others. Pricing also affects other strategic decisions like product features, distribution, and promotion. A business should implement a well-planned pricing strategy […]