Buzz marketing is related to word-of-mouth marketing, influencer marketing, and viral marketing, but is a field of its own. An example of this type of marketing is when a company hosts an event where consumers can try their product. The company encourages attendees to share their experiences online or with friends and family. What makes […]
Omni Channel Marketing – Definition and Ways It Could Help You
Marketing, particularly digital marketing, is changing fast. New methods of marketing develop too fast for the experts to even agree on the correct way of naming them. Regardless of how you spell it, we have not yet agreed on terms such as ecommerce or E-commerce. Omni channel marketing sometimes goes as Omnichannel, Omni channel or […]
What are Marketing Channels and How They Can Help You Win
Marketing channels will have a significant impact on your ROI. According to a joint study conducted by Oracle Marketing Cloud and eConsultancy, choosing marketing channels wisely will bring priorities and goals to light, giving the company’r respective teams the information they need to get products and services to consumers. What follows is a comprehensive look […]
How to Market Yourself When You Are Your Own Brand
Ongoing cut throat competition among plum jobs has made it increasingly important to learn how to market yourself. Over a billion names are searched online daily, and more and more graduates are getting into the dwindling job market. Regardless of a person’s profession, there are millions of people competing for the same opportunities, and the […]
Native Advertising Explained: the Facts, Figures, and How It Will Help
Native advertising is a new and popular form of advertising on the internet. Most global brands, including Starbucks, Netflix, and MasterCard, are currently using it to some extent. Some of these ads are prohibitively expensive, with a series of five sponsored Buzzfeed posts reportedly costing $100,000 back in 2013. Other opportunities, such as sponsored Facebook […]