Gone are the days when an administrative assistant was just a glorified term for secretary. Someone who opened mail, answered the phone, brought cups of coffee. In today’s world, smart entrepreneurs and CEOs realize this position might be the most important person on the whole darn business team. But what does an administrative assistant do? […]
What Is an Asset Turnover: Explaining it and Implementing it
Asset turnover is one of the key components of determining a business’ return on equity. It is one of the components of the DuPont analysis and a common measure of how well businesses utilize their assets to generate revenue. This article will provide an in-depth overview of what asset turnover is all about. It will […]
Cross Channel Marketing – Everything You Should Know
Cross channel marketing puts a business in touch with potential customers wherever they happen to be. Also referred to as multi-channel marketing, the campaigns are useful in reigning in top echelon customers. Cross channel customers spend more than single-channel customers. Using single-channel marketing lets valuable customers slip through the cracks. Customers take only a few […]
Multi Channel Marketing – All You Need to Know
Multi channel marketing, also called cross channel marketing, focuses on the needs and habits of a targeted consumer base. Some people hunt for reviews on their smartphone while others research service companies from a desk at home. A company who uses this type of marketing uses these methods and more to cast the widest net […]
Explaining the Transactional Leadership Business Model and Its Main Uses
Effective leadership is an essential part of any thriving organization. In fact, a recent study found that 79 percent of engaged employees have trust and confidence in the company’s leadership. Industry experts hail the importance of employee engagement and today’s trends seem to indicate that leadership plays a huge role in the process. Leadership comes […]