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Russell Heisler

7 Reasons Why You Should Use Competitive Intelligence

Russell Heisler · October 23, 2017 ·

chess figures on board

In a world where knowledge is power, what you don’t know can hurt you. However, the good news is that what you need to know to remain ahead is at your disposal. Legal social listening, also known as competitive intelligence, gives you a chance to identify your target audience, learn from them and knock down […]

How to Get a PO Box the Easy Way

Russell Heisler · October 20, 2017 ·

metal po boxes

A post office box is a convenient solution for people who would rather not provide their address information. You may have a number of reasons for not wanting to use your mailing address. Getting a PO box is a smart idea if you have any concerns. The following material will explain information about post office […]

Business Guide on Joint Ventures and What they offer

Russell Heisler · October 19, 2017 ·

team work concept

Many business environments are full of risks and competition that they can hardly take on their own. Businesses that wish to stay ahead are using tools that can aid in mitigating the risks while increasing the margins. Joint ventures allow such firms to join and bid to complete bigger jobs which one firm could not […]

Sell or Be Sold Review: How You Can Really Get Your Way

Russell Heisler · October 18, 2017 ·

business team talking about books

Sell or Be Sold: How to Get Your Way in Business and in Life by Grant Cardone was first published under this title in 2011. Since then it’s become something of a guide for those in sales professions. The skills learned in this book are essential for success in any kind of sales position. Sell or Be […]

Brand Equity: How to Measure and Improve Perception

Russell Heisler · October 17, 2017 ·

brand equity

Brand perception refers to the reality of how consumers view the company products and services. Whereas brand identity is the image the business is building, brand perception is the image that is currently in the mind of the client. Brand equity goes hand in hand with customer experience. How do customers react to the service […]

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