Brand awareness has become an essential component of today’s marketing. Whether you’re a new entry or a veteran on the market, it’s important to choose the most effective strategies to boost your company. Today we are going to have a look at some smart tactics you can use, as well as some brand awareness examples […]
360 Degree Feedback – What Is It and How to Get Around to It
The famous author Robert Kiyosaki once said that “critics only make you stronger”. Based on this idea, the 360 degree feedback is a great tool to use in your company for improving your workflow and your employees’ performance. Today we are going to find out what is 360 degree feedback, how to implement it and […]
Risk Mitigation Strategies and How to Implement Them
Whether we like it or not, risks are part of our everyday lives. When it comes to business, there are also major risks and as an entrepreneur, it’s extremely important to anticipate and mitigate them. This is why today we will focus on risk mitigation strategies and show you how to implement them. Risk Mitigation […]
What Is the Customer Lifetime Value (CLV) and How to Calculate It
Did you know that the term customer lifetime value was used among the first times in the book Database Marketing in 1988? Starting with the 1990s, the concept was used more and more by experts and businesses alike. Being such an important topic, today we are going to focus on finding out what is customer […]
What Is Charismatic Leadership and How to Implement It
Charisma is a complex concept that many people use without knowing exactly what it means. From this stems the name of a certain leadership style, the charismatic leadership one. Today we are going to focus on it, see what it refers to and what characteristics define it, analyze a couple of examples and understand how to […]