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Unethical Business Practices: The List You Need to Avoid

Russell Heisler · August 1, 2017 ·

angel businessperson vs devil businessperson business ethics illustration

Business leaders are expected to behave ethically. Sadly, history has taught us that this is not usually the case. Although legislation has been passed to tame unethical business practices, the effects are yet to be felt. Part of the problem is the line between right and wrong, which can sometimes be very blurry. For example, […]

5 Team Building Exercises to Strengthen the Bonds Between Co-workers

Russell Heisler · February 9, 2017 ·

team holding hands with team up sign

Team unity and camaraderie are extremely important components of a healthy and productive workforce. In fact, a recent study found that having close friendships at work can boost employee happiness by up to 50 percent. In today’s competitive job market, organizations can’t fail to overlook this important piece of the puzzle. As a business owner, […]

5 Investment Strategies for Starting Small and Gaining a Snowball Effect

Russell Heisler · February 6, 2017 ·

investment strategy concept illustration

If you were to ask the average person what is necessary to build wealth on a significant level, it is likely that they would say you must invest. Basically, while very few people, relatively speaking, are wealthy, a significant portion of the population understands that in order to become wealthy through your own efforts, you […]

Understanding Consumer Behavior: 3 Insights You Need for Building Predictions

Russell Heisler · January 30, 2017 ·

consumer behavior concept

Many businesses are trying to make it big. Very few do. This is because they do not understand consumer behavior. The customer dictates how large you will grow. If a business stubbornly refuses to learn what customers need, they will respond in turn, limiting growth. It is essential that the business know what the customer […]

What Makes a Great Call to Action

GM Edit@rs · November 22, 2016 · Leave a Comment

adobestock_65071536-converted

The call to action statement, also known as the CTA, is an instruction to a reader that incites a response. The sense of urgency in the CTA is what determines how quickly a reader response. That is why marketers typically use words that encourage action, such as “call now” or “visit today,” per Wikipedia.   […]

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