Leadership is an extremely important component of any thriving organization. Actually, trust in leadership correlates closely with employee engagement and productivity. In fact, over half of today’s workforce lists solid leadership as important to their overall happiness with the organization. This is why many manager now turn to achievement oriented leadership. Effective leadership drives an organization to […]
Influencer Marketing Strategy: 6 Practical Tips to Win Social Media
Social media has grown over the years to take a large percentage of brand sellers. On this platform, several brands try to attract the attention of those browsing the internet. To succeed in marketing your brand online, you need to try the influencer marketing strategy. There are competitors in all brands trying to win over […]
What Is a Balanced Scorecard? Your Company’s Full Guide
You probably have come across the term balanced scorecard. So, what is a balanced score card? Before getting to that, you need to understand the origin. Traditionally, companies would judge the firm’s performance through financial accounting measures such as earning-per-share and return of investment. They concentrated on how much money the company made and did […]
Product Positioning Strategy: Finding the Way to Your Clients
Companies that have been around before the Internet age have likely adapted to many traditional marketing strategies that also work well in the digital marketing space as well. Marketing tactics such as building a product positioning strategy are one of those areas that easily transitioned into the digital marketing environment. But in order to have […]
Top 7 Social Media Apps That Help Your Business Thrive
Owning a business these days translates into more technology and a less solid line between your products and the customers’ everyday life. There are dozens of statistics regarding how much time people spend on social media apps daily and marketers are aware of this. The fuss is now online and on smartphones, and everyone seems […]