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What Is Programmatic Advertising? All You Need to Know

Russell Heisler · July 27, 2017 ·

what is programmatic advertising

In this article, business owners will be able to learn everything that they need to know about programmatic advertising. Advertising has always been a huge part of business, and in the past, humans were fully in charge of every aspect of advertising campaigns. This is an outline that will respond to a business question: what […]

What Is Social Media Analysis? How to Use It at Its Fullest

Russell Heisler · July 26, 2017 ·

social media analysis

Technology helps us live easier, more fulfilling, and longer lives. A popular technological phenomenon is social media. Today, this even involves webpages and mobile apps that help users connect with friends, family, coworkers, and peers. This is possible though direct communication, public posts, picture sharing, and showing articles of interest. Businesses often use social media […]

The Power of Persuasion: How Words Can Boost Your Business

Russell Heisler · July 25, 2017 ·

the power of persuasion

Did you know that the word You is the most powerful word you can use when you seek to persuade someone to buy, use or choose your product or service over your competitors? It’s true. In fact, the human brain lights up when it hears or reads the word you and responds even more dramatically when one’s […]

Organizational Structure Types: How to Choose the Right One

Russell Heisler · July 24, 2017 ·

organizational structure types

Choosing the most optimal structure for your business is a crucial decision.  Therefore, this article will assess different organizational structure types and how to best unlock the most value from them. A good organizational structure helps a business run smoothly while a bad one will bring it to a grinding halt. What Is an Organizational […]

Contingency Theory of Leadership: Can You Really Use It in Business?

Russell Heisler · July 21, 2017 ·

contingency theory of leadership

An organization or a department is only as good as its leader. Deciding on the right leadership style can be the difference between real success and failure. Contingency Theory of Leadership explores the complexities of leadership in different situations. This is based on scores that identify: The situation in which a leader is placed; That […]

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