Spotify for Business is quickly becoming a new business term crucial for savvy entrepreneurs, businesses, professionals and more. Music is a language spoken universally and understood across all ages and generations. Any business that uses music as a marketing tool must ask this question: How does the average business owner or entrepreneur put its finger […]
Marketing Ideas
How Can Share of Voice Take Your Business to Independent Success
Are you concerned about how much exposure your brand is receiving through your different marketing and advertising efforts? Exposure is critical in this area if you want to produce fabulous results and a great return on investment for your marketing dollar. You can do this through many methods. Today, we focus on share of voice. […]
Customer Journey Map: The Road from Product to Destination
One of the most important factors for a business owner or manager to understand about the company is the overall customer experience. Most customers follow a specific path or journey with a business that starts with the initial contact from a marketing perspective in most cases. You may have heard of it – it’s called […]
How to Design and Fully Use a Minimal Viable Product
If you have a big dream, fulfilling it requires big resources. A minimal viable product is your golden ticket to scaling your product from day one. A minimal viable product has the just essential features that allow you to sell your product to early adopters. It is generating revenue, and receiving critical feedback in the […]
Do You Have an Integrated Marketing? Here’s What You Need
If your marketing efforts are at best lackluster, you may not be maximizing the potential of both old and new forms of marketing. Many would-be clients still prefer to learn about new opportunities via their TV sets. But meanwhile, just as many won’t jump on something unless they see it on YouTube or Instagram. This […]