Generating business for a B2B company is fundamentally a relationships game. B2B sales and marketing often have a big job, with closed deals commanding a much higher price tag than the average B2C transaction. B2B marketing activities can take numerous forms, with traditional channels more recently being vastly augmented by digital and automated components. In […]
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Crucial Social Media Marketing Strategy Tips for Beginners
Running a social media campaign has become a critical part in the success of any company. In fact, in the 21st century, almost every brand has the assurance of finding its customers on social media networks. However, reaching them without a well-planned social media marketing strategy is not easy. Many popular sites keep changing their […]
Prioritization, Delegation, and Assignment: How to Implement and Best Practices
For nurses, especially those who will find themselves in a position of leadership at some point and time, it is imperative to have an understanding of the importance of prioritization, delegation, and assignment. While people who are really good at a specific thing will develop a proclivity of wanting to take charge and do everything […]
6 Employee Appreciation Day Ideas that Will Help Drive Up Productivity
When it comes to retaining talent, it seems that many companies cannot help but try to outdo each other. From office pets to free snacks, companies are making it very clear that they appreciate their employees. This is even more clear on the first Friday of every March Employee Appreciation Day. While some companies may […]
What Is Website Optimization and How to Apply It with Minimal Investment
Website optimization is a phrase that you might have found while researching ways to make your website more relevant to the internet. It is a term commonly used in the world of website building, online businesses, e-commerce and blogs. What Is Website Optimization? If you know what SEO (Search Engine Optimization) is, then you should […]