Digital Marketing 101: A Definition and 12 Key Tools to Use

Digital marketing has developed a lot over the past few years, and has become the most popular and prolific branch in marketing. Nowadays, people spend a huge amount of time online. Therefore, you have to keep up with all these rapid changes, and adopt the proper strategies. Here is a short guide to digital marketing 101.

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What is digital marketing?

Digital marketing implies promotions and marketing techniques performed in the online environment. This includes everything from websites, social media platforms, or apps. Since the digital world is already so developed, there are many who believe digital marketing will become the norm.

Digital marketing works mostly on the same principles as traditional marketing. However, the medium where products get promoted is different. Instead of printing advertisements and displaying them on buildings or on magazines, products are promoted on the internet.

Why is digital marketing important?

The purpose of ads and marketing are to reach customers. Since technology has evolved, people are a lot easier to reach in the online medium rather than via TV or printed ads. Also, judging from the target audience, some people are accessible almost exclusively on the internet.

Also, one important demand of the customers is promptitude. If they can get the product and service they want as soon as possible, they will resort to this method. One advantage of online tools is the fact that they are efficient and quick. This is why digital marketing has become so successful.

Digital Marketing 101 – Strategies

The world of digital marketing is far from the easiest field where one can activate. Whenever someone starts a business, they get tangled in all the strategies they can use, and don’t know where to orient themselves. Here are some of the most important techniques and elements one should know regarding digital marketing.

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Social media

At the moment, social media is the top activity that people perform online. Some strategies might not suit all kinds of businesses, but social media is universal. Therefore, this is the first one you should deal with once you get in the marketing world. To make sure your strategies work, you can use a series of tools to help you manage your social media campaigns.

There are more categories of social media tools, both for the most common networks and for the paid and more exclusive ones. At first, your campaign should be strong on organic networks that everyone uses, as they guarantee the easiest way to success. The tools you can use for Facebook or Twitter are Sprout Social, Wyng, and Woobox.

Sprout social is an engagement platform for social media, which allows businesses to get in touch with their customers and their target audience. Wyng can help you engage with your customers by helping you generate content, such as hashtags or quizzes, and also sports a strong analytics platform. In the end, Woobox is the most interactive of all. It helps business owners develop contests or giveaways which both attract customers and advertise their products.

Search Engine Optimization

Search Engine Optimization (SEO) consists of the elements which make a website rank higher in the results of a search engine. To achieve this, business owners have to understand the mechanism behind search engines, and how their websites can appear among the best results. Good SEO comes with good traffic, but they have great difficulties in optimizing their websites.

This is why they need some tools to help them. Sometimes, this is not enough, and they ask for the help of SEO specialists. The tools which make it easier for them include Moz, SEMRush, and Screaming Frog. Moz comes in two variants, Moz Pro and Moz Local.

Moz Pro deals with common practices typical for SEO, which include link building monitoring or ranking tracking, as well as information on content marketing. With Moz Local, business owners can improve the SEO and the listing of their websites. This happens quickly and without efforts, immediately after you enter some information on the location of your business.

SEMRush helps you improve your rankings mostly by tracking down your competitors. This way, you can analyze their strategy and see what makes them successful. Screaming Frog also offers you information on other websites, but also analyzes your own. If it contains some broken links, redirects, or whatever can affect your ranking, you get notified so you can fix them.

Content Marketing

To promote content, you need to be able to work both with social media and SEO, as well as a series of other strategies. However, what is important is to produce quality content, as it can improve your rankings and the overall reputation of your website.

First of all, any good content needs an image. However, depending on the platform where you share this content, the image specifications differ. Landscape, a tool offered by Sprout Social, helps you optimize your images depending where you plan to share them. Canva is a content-editing tool, which helps you create new images or reshape some existing ones. If you are not creative enough, you can contact people who may help you through Visual.ly.

Email Marketing

Although it is often overlooked, email marketing is one of the oldest types of digital marketing. It also remained one of the most effective techniques as well, as it’s easy to use and can address a broader category of people.

However, many people tend to ignore the importance of a good email. For those who need some guidance in the field of email marketing, MailChimp is the perfect tool. It is free, and offers them a quick instruction on email marketing techniques and digital marketing in general.

If you’re looking for an elaborate email marketing campaign, then Emma is the tool for you. It contains everything you need to know on the matter, and has all the tips for a successful campaign. Another advanced option is Marketo, which is highly based on automation. This is a good guide not only for email marketing, but for digital marketing in general.

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Conclusion

The Digital Marketing 101 lesson is over, but the matter is actually more complex than that. This is only a starting point for those who want to make their business stronger in the online area. Digital marketing is essential nowadays, as it’s the easiest way for companies to promote their products and services.

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