Only recently, entrepreneurs with brilliant ideas or plans for startup ventures turned to banks and other financial institutions for capital. That has changed. It happened especially with the reduced loan amounts that small business owners get nowadays. So it may be a good time to answer the question: what is crowdfunding? Crowdfunding has become one […]
Explaining the Cost Leadership Strategy and Its Applications
With many new entrants in all the industries, almost on a daily basis, the rivalry continues to intensify in the business environment. Business survival, sustainability, and profitability are largely dependent on its ability to attain a competitive edge. As such, organizations are tasked to devise effective and practical strategies to help them stand out. This […]
Calculating Liquidity Ratios – A Sure Fire Way to Success
Liquidity ratios are able to tell us quite a bit about the financial health of a company. Both corporations and individuals use liquidity ratios on the regular to understand what their current risk level is at a particular point in time. In turn, this affects their business outlook for the near future. In this article, […]
Enterprise Resource Planning: Why Paying Attention To The Details Matters
Over the past decade, enterprise resource planning has made inroads into smaller and smaller businesses. Part of the reason for this is that the packages are more competitively priced, capable of reaching a greater audience, and easier to use. Just the same, there are still some horror stories about implementing enterprise resource planning systems. In […]
Guerrilla Marketing and Ideas for Companies that Break the Norm
Guerrilla marketing takes you by surprise. It happens in a way and in a place where you least expect it, and it makes a lasting impression. Companies and consumers alike love guerrilla marketing because it’s “in your face,” direct and memorable. Companies love that they only have to spend creative capital in huge doses while […]