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Russell Heisler

Business Process Reengineering Procedure and Methodology Guide

Russell Heisler · January 6, 2018 · Leave a Comment

business process reengineering keyboard button with 'business processes' written on it

The business process reengineering (BPR) refers to the analysis and redesign of the workflows and business processes inside an organization or between several companies. It aims to make the organizations rethink the way in which they work, with the goal of cutting operational costs, improving customer service, etc. Today we are going to have a […]

Increase Your Strategic Thinking with These 10 Skills Today

Russell Heisler · December 28, 2017 · Leave a Comment

strategic thinking chess

Strategic thinking refers to generating and applying unique business opportunities and insights with the purpose of creating a competitive advantage for an organization or company. When thinking about it, many people imagine it refers only to individual decisions, when in fact it can refer to a collaboration between key people as well. Today we are […]

How to Adopt a Consumer Centric Approach + Examples

Russell Heisler · December 26, 2017 · Leave a Comment

customer centric illustration

If you have a look at the big companies’ evolution in the recent years, you will see that the customer centric approach proves to be very effective. Today we are going to talk more about what is customer centricity, why and how you can apply it and have a look at some examples of companies […]

Corporate Communications Types and Their Importance Explained

Russell Heisler · December 24, 2017 · Leave a Comment

corporate communications team discussing documents

Business communication is a process that is essential for everyone involved in a project. Whether we are talking about messages sent between team members or an email sent to a potential customer, people need to know how to phrase what they have to say and how to convey a message in a certain manner. That’s […]

How to Efficiently Turn a Competitor Analysis to Your Advantage

Russell Heisler · December 22, 2017 · Leave a Comment

competitor analysis image of a business analysis

The term competitor analysis refers to the process of analyzing, researching, and comparing your business in relation to other competitors. Business owners usually do it for the purpose of improving their branding, SEO, strategy, conversion optimization or UX, etc. Today we are going to have a look at how to do a competitive analysis and […]

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