Hello readers. Poorly written emails are the bane of the professional world. So much of business is spent dealing with email as a major communication source – most see it as a necessary evil. We give you some ways email etiquette brings a positive impact on your brand. Why continue with mediocre emails when you […]
Marketing to Millennials: Is It Different from Marketing to Other Audiences?
Millennials, those young adults who are in their early twenties to mid-thirties, are extremely different to market to than people from other age groups. Millennials purchase a lot of things, but they don’t bother to purchase items which are not properly advertised. That’s why marketing to millennials can be a challenge for some companies, and why other companies […]
Using Growth Hacking to Expand Your Reach
Growth hacking is a type of marketing especially used for web, social media, and technology companies and start-ups. In fact, you might even call it a more direct, focused marketing approach that zeroes in on growing a business through its user base. According to CMO, it’s a process of “rapid experimentation” that plumbs the depths […]
Make the Most of Google Adwords for SERP Visibility
What is Google Adwords? This incredibly powerful tool gives marketers and businesses a chance for a prime spot at the top of search engine results pages (SERP) for specific or common keywords that people regularly Google. Their “ad” looks like a search result but still effectively makes the listing look enticing to a potential customer. […]
Why Is Customer Relationship Management So Important?
A company cannot be successful without implementing the right strategies and practices to analyze how their business interacts with their customers, how customers purchase through the enterprise, and where relationships can be improved. This is where CRM plays a helpful role. What Does CRM Stand For? CRM stands for Customer Relationship Management. What is CRM? […]