Over the past decade, enterprise resource planning has made inroads into smaller and smaller businesses. Part of the reason for this is that the packages are more competitively priced, capable of reaching a greater audience, and easier to use. Just the same, there are still some horror stories about implementing enterprise resource planning systems. In […]
Guerrilla Marketing and Ideas for Companies that Break the Norm
Guerrilla marketing takes you by surprise. It happens in a way and in a place where you least expect it, and it makes a lasting impression. Companies and consumers alike love guerrilla marketing because it’s “in your face,” direct and memorable. Companies love that they only have to spend creative capital in huge doses while […]
What Does an Administrative Assistant Do and Why Should I Hire One?
Gone are the days when an administrative assistant was just a glorified term for secretary. Someone who opened mail, answered the phone, brought cups of coffee. In today’s world, smart entrepreneurs and CEOs realize this position might be the most important person on the whole darn business team. But what does an administrative assistant do? […]
What Is an Asset Turnover: Explaining it and Implementing it
Asset turnover is one of the key components of determining a business’ return on equity. It is one of the components of the DuPont analysis and a common measure of how well businesses utilize their assets to generate revenue. This article will provide an in-depth overview of what asset turnover is all about. It will […]
Cross Channel Marketing – Everything You Should Know
Cross channel marketing puts a business in touch with potential customers wherever they happen to be. Also referred to as multi-channel marketing, the campaigns are useful in reigning in top echelon customers. Cross channel customers spend more than single-channel customers. Using single-channel marketing lets valuable customers slip through the cracks. Customers take only a few […]