If you work in marketing and communications in your company, you know how important it is to get your client’s messaging right. When you’re representing a brand, you are controlling how the world understands and views companies all around the world. Everything from the branding to the promotional materials to the communication channels is important […]
Corporate Finance News: A Defeasance Clause Will Make All the Difference
Buying a home is an involved process, and can be stressful for even the most seasoned real estate professional. For the average home owner who needs to borrow money in the form of a mortgage to purchase a home, it requires a lot of know-how to make sure that they are protected and that everything […]
What Is Crowdfunding and Why Do Small Companies Embrace It
Only recently, entrepreneurs with brilliant ideas or plans for startup ventures turned to banks and other financial institutions for capital. That has changed. It happened especially with the reduced loan amounts that small business owners get nowadays. So it may be a good time to answer the question: what is crowdfunding? Crowdfunding has become one […]
Explaining the Cost Leadership Strategy and Its Applications
With many new entrants in all the industries, almost on a daily basis, the rivalry continues to intensify in the business environment. Business survival, sustainability, and profitability are largely dependent on its ability to attain a competitive edge. As such, organizations are tasked to devise effective and practical strategies to help them stand out. This […]
Calculating Liquidity Ratios – A Sure Fire Way to Success
Liquidity ratios are able to tell us quite a bit about the financial health of a company. Both corporations and individuals use liquidity ratios on the regular to understand what their current risk level is at a particular point in time. In turn, this affects their business outlook for the near future. In this article, […]