Marketing Ideas

You must have heard of the term myopia, but seeing it in a phrase next to the word marketing might seem unusual for some of you. Myopia means shortsightedness, so marketing myopia might mean shortsightedness when it comes to business and marketing in general. In a way, it means a misunderstanding of marketing goals, but […]

Cross selling means suggesting the customers to purchase some additional products after they have already decided on something to buy. This is an art, as it depends both on the seller’s abilities to persuade and on marketing tactics. However, you can easily succeed in this task by following a few cross selling tips. What is […]

Marketing has been the soul of business since forever. What changed throughout decades is the way in which business owners spread the word about their product or service. Today we are going to focus on a type of marketing that proved to be very successful, namely mass marketing. Let’s see a definition and ways in which […]

A branding strategy refers to a plan regarding the long-term, specific goals that can be reached by a company. It encompasses the combined components of the business’ character which make it easily identifiable by the audience. Many people mistake it for the website, the name, the logo, or the product, but a brand is all […]

In today’s marketplace conditions, few people find a brand and stay loyal to it. Most of the times, shoppers are interested in obtaining a big discount, regardless of the company. Under these circumstances, companies need to come up with new ideas on how to build their brand loyalty and attract other long-term customers. That’s why […]