What is Google Adwords? This incredibly powerful tool gives marketers and businesses a chance for a prime spot at the top of search engine results pages (SERP) for specific or common keywords that people regularly Google. Their “ad” looks like a search result but still effectively makes the listing look enticing to a potential customer. […]
Why Is Customer Relationship Management So Important?
A company cannot be successful without implementing the right strategies and practices to analyze how their business interacts with their customers, how customers purchase through the enterprise, and where relationships can be improved. This is where CRM plays a helpful role. What Does CRM Stand For? CRM stands for Customer Relationship Management. What is CRM? […]
What Does a Marketing Manager Do, Anyway?
Marketing is not a one-person job. In fact, the most successful brands out there have multiple individuals working for the department. The most important role, however, is that of marketing management. These individuals are what guide the rest of the crew and potentially determine the success of the company. What Exactly Does a Marketing Manager […]
Online Marketing Trends – 2017
Marketing trends come and go each year, and for 2017, Internet marketing will see significant changes. For starters, Content Marketing Institute has released their predictions for 2017, but also focused in on the big errors for online marketing in 2016 that must be corrected in the New Year. 2016 Saw an Increase in Real Content […]
Did Trump’s Branding Win Him the Presidency?
No matter how angry people are at Trump’s win, his victory signified the importance of a strong brand. Trump ran a campaign that was highly impressive and his personal brand resonated with voters who wanted something different, but still familiar. Politics and Brand Loyalty are Critical Politicians become personal brands. When a campaign begins at […]