If you are reading this article, then we will not talk about the issue of promotion, or rather about why it is needed. Let's touch on the methods, the main purpose of which is to place as many links to your resource as possible from donor sites that have authority among search engines and a thematic focus on the acceptance site. One of the most common free ways to install links is site directories where, in the best case, links are installed for a response or even for free if it is a white catalog of articles or links. In the worst case, there is no division into sections in the catalog and the links "fall" into a common "pile". Paid methods include the purchase of places for links, these can be link modules, relevant links, contextual links. The most reliable is the placement of articles, both on a paid and free basis, but many optimizers consider this method time-consuming and costly to write unique articles. Since the article promotion is fully disclosed in other articles and discussed on the seo forum, we will consider contextual links in the promotion as the most promising and inexpensive way.
Perspective. Search engines have shown their temper by releasing rigid algorithms for screening out artificially promoted resources, so a regular link installed in a module or on the back of a page is easily recognized as a purchased one. Even if the page is selected by a relevant method, no one guarantees its naturalness in the eyes of the robot. Therefore, often the weight of purchased links is zero, it is not possible to determine the sense and weight of the link passing from Yandex, the webmaster can only assume whether he spent the money properly or not. Moreover, the link may be in the Yandex index, but at the same time it is closed by weight transfer, another thing is Google, which gives its pr to each specific page. In this light, contextual links look more relevant, despite the fact that the page is initially indexed without a purchased link, and when Yandex finds it again, it looks natural. After all, a webmaster can install a thematic link to a resource he likes directly into the text on his website, of course it would be better if this page appeared together with the link in the index, but this is again about article promotion. There is an opinion that indexing a new link on an old text causes a temporary blocking of the transfer of weight by Yandex, so he allegedly checks the validity of the contextual link and the webmaster's desire to install it, and when the robot re-passes, if he finds the hyperlink again, he finally approves it.
Economy. This parameter does not apply when comparing a simple link and a contextual one, the latter is usually more expensive. But, if we compare the quality of a contextual link similar to the placement of an article, then the article is published for a large amount, plus the cost of writing it. If the webmaster is able to write an article on his own, then it is necessary to take into account the time spent on it. And when do you need 200-300 unique articles? Therefore, it is easier to buy an article. In turn, contextual links require only a one-time or monthly payment. aimbot download