The marketing branch is one of the most important that a company can have. However, the value of a company doesn’t depend only on the value of the products. Customers are more likely to assess the entire experience they have with the company in question, and this is where internal marketing comes in. Here are a few internal marketing ideas that should improve the image of your business.
What is internal marketing?
Internal marketing has an interesting view on the employees of a company. It splits customers in two categories. First of all, there are the external customers. These are the actual people that consume the products and services of the company.
Then, there are the internal customers. These are, in fact, the employees of the company. If they work there, they should be persuaded that their business is the most valuable. This is necessary for them to promote the company and the products, and to convince external customers of their value.
Therefore, through internal marketing, the company will try to settle some strategies and organizational details to do their best and convince the external customers of their value. The principles of internal marketing say that these people are convinced not only by a product, but by their entire experience with a business. This is why the performance of the employees must be impeccable.
Internal marketing ideas
Applying some internal marketing ideas is more than necessary if you want to keep both employees and customers engaged. First of all, you should work on the image you offer to your employees about your company. Then, once they know the real value of the company, they are ready to promote it in front of the customers.
1. Create newsletters for employees
Newsletters are a good way to keep employees up-to-date to everything that takes place within the entire company. Through them, employees can find out all they need to know about the current projects of the business and their aims. Also, these newsletters can contain some brief descriptions of the latest products.
Newsletters should familiarize employees to the company, remind them what are its goals, and offer possible strategies to deal with customers. There might be aspects of the business that not everyone knows, and this is the chance to let them know it.
If there is a certain department or employee which did great in dealing with customers, you can dedicate them a section. This way, you can offer others an example of how things should be done. Also, don’t hesitate to offer some kind of reward to this department.
2. Develop a challenging company culture
If your employees are excited about coming to work and doing their job, they will convince customers to choose your business. You can do it through a company culture that motivates employees and makes them happy to be part of your company.
Set up an ultimate goal that applies to all employees, and make sure they are happy. Also, teach them to seek happiness in everything they do. Whenever they find something that upsets them, they should talk with the managers and do everything they can to solve the issues.
3. Work on customer service
The main purpose of these internal marketing ideas is to make customers happy. Therefore, you should improve customer service and make sure the employees do everything they can to help them. At first, you should teach employees the basics of customer service, and how they can be of help to any customers that experience some issues.
Then, you can promote this customer service both within and out of the company. You can do it by setting up a rating system where customers can evaluate the assistance they have received. Then, make this rating available for each customer service employee. This will allow people to see who has been most helpful, and promote the company as caring about its customers.
However, this is good on an internal level as well. Those employees with the highest ratings can serve as examples of how customer service should be done.
4. Refine auto-replies
Most companies choose auto-replies to send to both customers and employees in certain situations. However, these might seem a little too impersonal in some cases. In this case, a great idea would be to personalize your auto-replies.
To do this, make a list of the most frequently asked questions. Then, find ways to make the replies sound less distant. For instance, insert some phrases and friendly content depending on the type of question the customer or the employee asks. This will show everyone the company cares about them and wants to improve its communication skills.
5. Provide quality content
First of all, you need to enter the mind of the people, both employees and customers. As mentioned so many times, your employees are the priority here. If you successfully get into their minds, you can make them promote your company.
Another way is to offer them quality content within the company. Be it websites, email, newsletter, or whatever you might share with your employees, make sure it has a good quality and stays relevant. Listen to their feedback, and change whatever they might find unsuitable or unnecessary. Then, based on these activities, you can teach them to offer the same quality content to customers.
6. Exciting promotions and campaigns
This targets customers directly, but you can engage employees as well. Some of them might know what customers like a lot better than others. Stay open to suggestions, and let them use their vast customer knowledge. Design ad campaigns together by inserting appealing offers that attract the customers’ attention.
These internal marketing ideas show you how to promote your company both on an internal but also on an external level. By selling the company to its own employees, you motivate them to do their best and be happy about working in it. If they understand what the business is about, they can promote it to customers and spice up their interest about your products and features.
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