For a long time now, LinkedIn has been a trusted social network for individuals looking to grow their professional network and search for job opportunities. However, businesses have also realized the potential benefits of such a network, and about 4 million companies began to create a business page on LinkedIn thus far.
LinkedIn offers you the opportunity to share your business brand with the global community. It assists you in creating a compelling image of what your company is and what it has to offer to its clients. In today’s world, having your business on LinkedIn is social proof that it is credible and trusted.
Before You Create a Business Page on LinkedIn
Now that you know the advantages of joining LinkedIn, it’s time to look at how you can actually do this. But first, here are some of the requirements you need to fulfill before you can embark on the process.
- You need to have a personal LinkedIn profile with your actual names.
- The profile must be seven days old in the least.
- The profile must have several connections.
- You should list your position in the firm in your experience profile.
- You must have a company email address, with a unique domain, added to the LinkedIn account.
5 Steps to Easily Create a Business Page on LinkedIn
1. Fill in Your Company Information
- In your homepage, click on interests at the top of the page and select companies from the drop down menu.
- On the create a company section on the right side of the screen, select create.
- Fill in your official company’s name and email.
- Click continue and fill in your company’s details.
- Before you publish the page, you can include a brief description of your company.
- Make sure to include information about the products and services you offer.
- Also mention what differentiates you from competition.
2. Add a Logo and a Banner
Your company page needs to stand out. Make sure to upload a banner image and your company logo. The standard dimensions for the logo are 100 x 60 pixels.
Remember the logo is the face of the company. There are a lot of tools that you can use to create an eye-catching professional banner image.
3. Post Content Regularly
Create and post quality content that will be beneficial to your audience. Remember this is not an advertising platform; it is an engagement platform.
Therefore, include advice, helpful tips and resources relevant to your industry. If users find the content helpful, they are more likely to share it with others.
4. Promote Company Page
There’s no need to create a business page on LinkedIn if you won’t promote it. There are a number of ways to promote a page.
- You can encourage your employees to include the company in their individual profiles.
- Also, you can also add links to the page in your email signature and your company’s website.
5. Create Pages for Different Products
After you create a business page on LinkedIn, you are allowed you to add showcase pages for specific products or brands. The pages serve as an extension to the company’s page.
Now You Have a Business Page on LinkedIn, What Next?
1. Create and Share Content
You can come up with engaging content that benefits viewers. The viewers can then share that content with others and help expand your company’s global reach and influence.
Ensure that you create content in various formats such as SlideShare, videos, podcasts, blog posts, webinars and infographics to suit your target audience preferences.
2. Improve Search Engine Visibility
The content you share on LinkedIn is ranked on search engines. You should ensure that it is SEO optimized to improve its ranking and increase clicks and visits to your pages. You can also direct this traffic to your website by embedding company website links to the content.
Startup companies can utilize this opportunity to build an online presence.
3. Attract Fresh Talent
The pages include a careers section that targets talents who may be interested in joining your company. Apart from posting job opportunities, you can also add videos and other useful tools to assist you in selling your brand to potential employees.
4. Allow Employees to Act as Ambassadors
Whenever your employees update their personal profiles and include your company’s name, an attachment to your company’s profile will automatically create. The profile viewer will see a clickable image of you business logo and will be able to navigate between the employee’s profile and the company’s profile seamlessly.
5. Set Your Business Apart
LinkedIn gives you the opportunity to differentiate yourself from your competitors. You can use the company’s description section to tell visitors how different your company is.
Make sure to include news about the company. Also, share information that promotes your its culture and relays its mission and vision.
6. Expand Your Market
LinkedIn gives you access to the global community providing you with an opportunity to expand your market reach. Each company page contains a section where you can include details about your products and services. LinkedIn also enables you to create industry-specific campaigns to target your audience better.
7. Get Feedback after Updates
After posting updates on your company page, LinkedIn provides you with an analytics tool. The tool will tell you:
- How many impressions your post got;
- The amount of clicks it received;
- How many interactions it generated (shares, likes and comments).
This analytics tool is not available on personal profiles. You can only know the number of comments a post received and from whom.
8. Check on Competition
A significant amount of marketers use the LinkedIn network to distribute their content. You can easily monitor your competitors by simply visiting company pages of firms in your target market.
This can help keep you updated with what is happening in the industry. It will also enable you to identify opportunities for growth and talent acquisition.
The Digital Road
If you don’t have a company page on LinkedIn, you are already missing out on many opportunities to market your business. Joining LinkedIn will enable you to sell your brand to a global audience and also raise the credibility of your company.
Take advantage of the opportunity and create a business page on LinkedIn today!
Images from depositphotos.com.